Photo by Pablo Martinez on Unsplash
BMW Canada joined forces with a home-staging company in an effort to target-market vehicles to luxury shoppers in Toronto. The pilot project was successful enough that BMW is now considering expansion. Vehicles were put in the driveways of three premium real estate listings as part of Heaps Estrin’s home-staging process, which targets exclusive Toronto neighbourhoods with average listing prices of $2.5 million to $3.5 million.
Continue to read on: Automotive News Canada